欧美邮轮以直销为主，船公司直接面对消费者。但在中国，长期盛行“包船切舱”模式：邮轮公司将整船舱位打包卖给旅行社，旱涝保收，代价是让渡了定价权和市场感知。
# Basic transcription (TDT decoder, default)
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